film unit 16.06.20

  

                                                         effective marketing                      16.06.20

LO: to develop an effective marketing strategy for a film.

UK film distributors alone spend roughly £300 million a year, bringing new releases to the market, and raising awareness of that film.

posters:

• bold
• unique
• intriguing
• catches the eye
• when it is released
• where you can watch it
• the general essence of the film
• actors
• title 
• directors

where the posters usually are seen

cinema, on buses, billboards, tv ads

what the distributor is trying to achieve by putting the posters in these places? a potential audience, raise awareness of the film's release. 

colour palette: browns, reds 

font: capitals, showing danger

, small so the picture can speak

picture: quite empty so the picture gets the spotlight. shows the main characters and what the film is about. 

my poster