MUSIC INDUSTRY
Music Magazines 06.01.21
LO: to explore the magazine industry, ownership, regulation and revenue
Conglomerate - a thing consisting of a number of different and distinct parts or items that are grouped together
globalize/ed - develop or be developed so as to make international influence or operation possible
diversify- make or become more diverse or varied.
regulation - a rule or directive made and maintained by an authority.
revenue - income, especially when of an organization and of a substantial nature.
circulation - the public availability or knowledge of something. (in the music industry)
publishing: who publishes these magazines?
whats on tv - TI Media
radio times - Hubert Burda Media
tv choicec - Bauer Media Group
take a break - Bauer Media Group
good housekeeping - Hearst Communications
glamour - Conde Nast
inside soap - Hearst Communications
based in Germany or the US what does this tell us about the nature of these magazines?
that they have become so popular that they have globalised to our country.
Bauer Media
how many magazines do they own? 600
what top 2 UK music magazines do they publish? MOJO and Q
how have they diversified the MOJO brand? by making a website to reduce the risk of only operating in only one media form
what other types of media do they own? radio stations like Absolute Radio. and magazines about cars, bikes and even bird watching
Bauer Media group is a diversified media conglomerate because it has many different types of media and topics for a wide range of audiences. it caters for lots of different people's hobbies, therefore widening their audience and attention for the company.
regulation:
which agencies regulate magazines and newspapers? press complaints commission (closed in 2014) and IPSO IMPRESS, which regulates a much smaller number of outlets
Bauer joined IPSO??
revenue:
four ways magazines create revenue:
- offering paid memberships
- actually selling the magazines (circulation)
- selling products sponsored content or product placement
- selling advertisement slots
- holding events
why do you think there has been a dramatic fall in printing press over the past 10 years?
because people now typically go online as it's quicker to acquire and usually free. its also more expensive to make for the companies as it uses a lot of resources.
how are printing companies responding to the fall of the press?
by going online or digital. to diversify as much as possible.
who owns MOJO: baur media
who regulates MOJO:
how are british magazines globalised: by spreading their magazine cross country??
Baur media has diversified what does this mean? they reponded to the drop in printing press, it means they widened their company and changed/adapted to the problem to still receive revenue.
music genre 11.01.21
LO: to identify and explain different music genres.
starter (what genre are these musicians?)
1. country 2.rock 3.pop how do you know? because of how they look, their style, but also i know and like the the last band (no.3) so i know their style.
list all the music genres you can think of:
- pop
- country
- jazz
- rock
- punk
- heavy metal
- worship
- hip-hop
- alternative/indie
- rap
- R&B
researching genres
- rock
- pop
- worship
rock
they sound sometimes quite loud, but usually we can here the specific instruments they use like electric guitar and drums. they can look either grunge or completely unique style, sometimes confusing but expressive. they can sing about anything a regular band does: society, love, emotion, dying, or something a simple as having a good time or describing a person they admire. an example of this is i want to break free by Queen in which goes against gender stereotypes (see picture below from music video).
pop
they sound catchy and rhythmic. they usually look a glam kind of casual. it depends which group musician you are talking about, but they can be explicit or wear explicitly. a male group are very unlikely allowed by their management to wear what they like or be who they want to be, therefore that is one of the reasons we dont usually see famous pop bands that have LGBTQ+ members if it is a girl band it can be more girly and obviously more masculine for a male group. they usually sing about: sexism, bullying, love, breaking up with someone or just partying or feeling good. however there are some pop musicians that are more honest in their music, like Billie Eilish, who wears the opposite of usual pop musicians to avoid focus to her body and looks and who talks about her mental health and suicide this is a section of pop called dark pop.
worship, specifically Christian
from what i have listened to there are four main types of worship music: unique music (the one i prefer) where they don't try to have stereotypes of a particular other genre and create good music, traditional music these are either hymns of something slow that you would sing at church, country music that is usually sung in a band made up from family members and is usually acoustic and finally pop worship. this is where they make a song sound like the pop genre, but a bit less catchy. they of course sing about their faiths but more specifically like a testimony, like telling how they came to love and need Jesus. some other things they talk about are being saved, not being alone, Jesus dying and rising again or the return of Jesus or even the rapture. they look very normal and casual, because their appearance is not the priority in their music.
rock
target audience: people who like edgy, unique music, more likely mid generation 20-60
which radio stations and magazines feature this genre: Kerrang! Rolling Stone, MOJO, Q, Billboard. Kerrang! radio, rock FM, absolute radio classic rock.
the older bands dont have as many music videos, but only performances on television shows so that im not only showing Queen links i've added some performance links too.
which genre do these musicians belong to?
- rap
- opera
- metal
- pop/ hip-hop
why?
because of their appearance
Music Magazines 18.01.21
LO: To explore terminology and genres of popular music magazines .
what genres are these magazines (on powerpoint) and how do we know?
billboard- pop. because the presentation is upbeat, bubbly and pink. it also features Katy Perry, a pop singer.
hammer- rock/punk. again this is because of the presentation; very dark and gothic.
last one (i cant see the name)- rap because of the appearance of the person in the centre and Jay z's name.
masthead = Rolling stone
main image = Billie sitting down in the centre
main cover line = BILLIE EILISH
pull quote = triumph of the weird
masthead = Q
main image = the beatles in the centre
main cover line = Beatles
pull quote = 'we did everything we set out to do and more'
strapline = music magazine of the year, and below Q
barcode, edition, price = bottom right
minor image = top right (Paul McCartney)
cover lines= rest of the text except Beatles
typography
the style and appearance of printed matter.
layout
the way in which parts of something are arranged or laid out. how pictures or text are set out on a page
lexis
the total stock of words in a language. the level of languge consisting of vocabulary, as opposed to grammar or syntax
colour palette
A palette of different colours of paint, especially as used by an artist; (now usually in extended use) a range or selection of colours from which one can choose
mise-en-scene
the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.
the setting or surroundings of an event.i couldn't add the photos of magazines, i tried again on a word document and it still didn't work so i bases my work on the photos i found, i just couldn't put them here.
pop magazines:
colour palettes: with magazines like top of the pops, the colours are bright and feminine as it is typically aimed for teenage girls. but some magazines, like billboard, vary in colours, it can be very simple or busy but the main image usually keeping to a milder tone.
image: the image is usually of a featured celebrity , the shot type is usually mid body and up or whole body in a pose, like crouching.
but again in magazines for teenagers they tend to be edited as an emoji or something of that nature, (the shot for these types of magazines on the cover are usually one main celebrity then various faces dotted over the page).
typography: the font is either in capitals or is more feminine (e.g. italics or lower case).
lexis: words surrounding fame and beauty. abbreviated words like LOL, are used frequently in top of the pops.
layout: the layout can either be very busy or simple (like the colour palette). the logo of the magazine brand are usually on the left hand side, at the top with the main image centre.
rock magazines:
colour palettes: they usually include more bold colours than pop magazines, such as red, yellow and black.
image: the images typically are either a close up of the face or a half body, mid-shot.
typography: on rock magazines like MOJO, the typography used is very interesting, they seem to match the title font to the musician featured, as an example, the beatles had a groovy, 60s inspired font.
lexis: words concerning rock , like legend.
layout: from the rock magazines i have researched, they typically are quite filled with minor images, and texts showing the content of the magazines. like pop magazines and many other magazines, the main image is central.
rap/hip-hop magazines:
colour palettes: from the rap magazines i've seen, they have been on a black background with red accents.
image: the celebrities featured tend to be men, with a negative, angry look upon their faces. the shot types are typically a close up of faces or from the shoulder up.
typography: the text on these magazines tend to be masculine and bold.
layout: the masthead tneds to be wider and a the top of the page.
typography- the style, arrangement, appearance of number, symbols and letters.
layout- arrangement of visual elements on a page
lexis - choice of words used
colour palette- choice of main colours used
mise-en-scene -props, lights, setting etc.
genre and target audience 01.01.21
LO: to identify target audiences for a variety of music magazine genres and link to genre codes.
list all the different things you could think about when identifying an audience for a music magazine.
i got it the wrong way around
presentation (layout)
type of language (like abbreviations and slang)
which celebrity/person is featured on the front
music tastes - psychographics
age - demographics
income - demographics
Kerrang! - how is it constructed to appeal to the target audience?
the minor heading 'anger is a gift' stands out and inspiring as it shows that its okay to have anger, use it. this appeals to the target audience as the people that read Kerrang! are usually around 15-24, which is where emotions like anger are more prevalent, this cover will attract those in their target audience because they feel they can relate to it.
the bright red against the black and white connote the exciting life that the millennial target audience aspires to have. it is unique and cool, also another trait the audience wants to feel and be a part of.
the font of the masthead is
Q - How is it constructed to appeal to the target audience?
the simple layout including the white background shows maturity yet still casualness and young. we also get this from the various fonts used, especially on the masthead. the boldness connotes a fun, exciting surrounding , but comfortably, not trying to get Chris to party nonstop, but attracting him by his new interests and opening his mind to a new, different kind of life of peaceful, however music-mad living. the sleekness of the white is modern, like many of the new things Chris enjoys and has purchased Recently.
BBC music - How is it constructed to appeal to the target audience?
the presentation is simple and neutral, formal. it doesn't have any bright colours as it is not mainly based on modern music. this appeals to the target audience as it seems more educational, of which the person in question would most likely prefer to something like Kerrang! the serif font is classic and calm connoting the serenity and peacefulness of classical music that the target audience enjoys.
MOJO magaizne research
genre- varied
circulation figures- 55,913
publisher- Bauer media
target audience- for ages 30 and older]
examples of artists published- Queen, the beatles, the who, David Bowie
price- subscription £4.50 per month
MOJO audience 25.01.21
LO: to explore and define the magazine's target audience.
MOJO's ethos
- feature an iconic, defining artist
- to be completely music obsessed
- to make the readers feel like they matter
- to have high brand values
- to be the world's largest
rock music seems to be the genre most represented.
- weekly magazines are usually aimed for the working class
- quality, monthly magazines are aimed for the middle class
- the most popular weekly/monthly magazines have predominantly female readers
MOJO readership, TA statistics:
class: equal share of middle class and working class
gender: four times more likely to be read by men than women
age: 65% are over 35, but there's a high proportion of readers ages from 15-34
psychographics for the MOJO reader:
- how they access music: spotify, amazon music, youtube, radio, cds and vinyl
- hobbies and interests- (music tastes in relationship bullet) they like gigs
- relationship with music- beginning to share his daughters love for pop, and son's love for bands like the arctic monkeys. he has begun to explore rock bands and the 70s punk era. he primarily listens to cds but also values vinyl.
- type of job and family life- a professional job with high disposable income. he has a son and daughter.
- why they like MOJO- because it caters for a wide range of music tastes and genres, and it is affordable to him.
how might it reinforce how they feel about their identity with regards to music?
by offering information and content from across different genres it gives the readers a chance to experience and look into different kinds of music, giving a better chance to be attracted to new styles and genres, or may reinforce and assure people on their tastes and what they personally enjoy.
what kind of information could they gain?
information on bands or genres they didn't know of or didn't know much about. again, this may lead ot them being interested in new music and artists. also general journalism on music.
how could they be entertained?
with the journalism, facts on bands.
how might what they read be used with others?
conversation started, possible increase in readers as they might recommend it to their friends.
how is reading a magazine more active than watching a film at the cinema?
because you have to physically read it and absorb the information given to you and not just watch it.
is the choice of buying a magazine passive or active?
active as you have to still presently think about which one is better suited to you and what you'd enjoy.
what would a young teenager who likes mainstream pop think about MOJO?
it may be slightly confusing and possibly unenjoyable , as MOJO usually features rock , or 80s artists and not pop artists. but they may find a new genre they are interested in and it might actually change their preferences.
what would an older lover of rock think of MOJO?
i think they would enjoy MOJO and it's content, but there may be some modern context that may not be what they prefer, but like teens, they may be open to look at new genres and may be inspired to listen to a new genre
MOJO U&G 03.02.21
LO: to explore the appeal of mojo magazine to it's target audience.
:
uses and gratifications
identity
examples from Madonna magazine cover (right)
it can reinforce or create a reader's opinion on Madonna and her work.
it can remind the female fans of a strong, female role model and readjust their musical preferences depending on how they feel about it. it can interest those who favour the 80s, Madonna era, and remind people of their values on the genre (in this case, rock) and their possible love for either of the featured artists.
.
information
music magazines offer a sense of being in contact of the world, and knowing information from and around the music genre they prefer
From this contents page, we can see that it shows a wide array of information to the reader. examples of these are the 'Hot news', 'theories,rants etc' and 'albums'. from the difference between these topics we can see mojo caters for a varied target audience.
every month it offers, help, drama in the music community, new music and classic topics that the 'regulars' enjoy.
Entertainment
on this mojo cover, we can take multiple examples of entertainment provided. such as a CD, a free gift, (it wouldn't let me load the image with he cd), and the bold text. the main image may be entertain a reader interested in Jimi, or his work.
Social interaction
music magazines also offer conversations and friendly gossip that makes the reader feel like they are chatting to a close friend and the conversations are realistic and can inspire the readers to go on and talk about this more to others.
examples of thus are on the contents page, here we see sections called 'Ask Fred' or '..rants'. this is an informal tone of speaking and it makes the readers feel relaxed and friends with the magazine almost.
cover analysis 08.02.21
LO: to analyse the cover of a magazine, linking it to genre and audience.
'babyboomer' generation
Baby boomers are adults born between 1946 and 1964
diversification
the action of diversifying something or the fact of becoming more diverse
audience
the assembled spectators or listeners at a public event
address
a formal speech delivered to an audience.
discerning
having or showing good judgement.
house style
a company's preferred manner of presentation and layout of written material.
codes and conventions
elements that define a magazine's style or genre
intertextuality
the relationship between texts, especially literary ones.
refresh: what are they?
- colour palette: the use of colours on the magazine, and what it connotes/makes us feel
- images: the pictures of either objects, people or places, used throughout or on the cover of the magazine.
- band/artists: musicians featured or talked about on the magazine
- mastheads: the title of the magazine brand on the cover e.g. Q.
- Typography: the way letters letters are represented, the style of them.
cover analysis - identify the following
- shot type of the main image: mid-shot, this is more eye-catching and visible to the reader what the issue is about.
- star vehicle: ??
- colour palette: blue, black, yellow, red, this connotes bright, almost futuristic, and trendy, which appeals to the target audience that reads that. the darker, bolder colours also conform to a stereotypical genre convention of rock music being hard, loud and unique. furthermore these colours also apply to the ethos of MOJO and what they strive to look like and offer.
- bands/artists mentioned: Nirvana, Ian Dury, Dave Grohl, Dave Gilmour, Lou Reed, Cat Stevens, Elvis. the wide range of artists mentioned here, will attract more people from different genre opinions, preferences and styles.
- masthead style: bold, sans serif, masculine. fits the target audience that is predominantly male. it conforms to the genre convention because it is bold and loud like rock music generally is.
- main cover line style: again bold,
- minor cover line style: same style as the main
- puff: the songs that saved his life?? free cd! this hooks reader's in and makes them want to buy it.
- USP: the free cd. again, something that makes the readers feel like theyre getting worth for their money, and it will make them want to buy it more.
- text placement: all horizontal and straight forward. this is easier to see and clearer to the reader what the magazine features.
DIRT 22.02.21
LO: to reflect and improve on exam style analysis.
adding to my analysis in pink
my EBI: Link elements to genre or conventions
second analysis:
colour palette: orange, white, black, pink. half are warm and comforting, and contrasted with the classic black and white connotes MOJO bringing both classic favourites, like those featured on the cover, but also new or revisited artists for the readers to discover and possibly. edit their preferences and identity.
typography/font: the font of the main artist's name (the beatles) is groovy (a common 60s convention) and particular to that band. this not only connotes the band's vibe and style to the reader, but is also aesthetically pleasing and will attract a greater audience of readers as it looks intriguing and relative to the topic
artists/musicians mentioned: the Beatles, some of the rolling stones (Keith and Mick), Phoebe Bridgers, and Prince. the range of artists featured will attract more readers as it covers an expanse of musicians, favoured by the public and therefore a wide gathering of opinions and music preferences.
puff: free cd. Again this will convince more of the TA to purchase/read the magazine.
cover analysis 24.02.21
LO: to refine analysis of magazine covers.
1. cluttered
the layout suggests it is packed with information and exciting
saturated colour palette
this suggests it is informal and for a teen girl. it also connotes the pop genre as it is bright and fun
2. ordered
the choice of layout suggests maturity and organised formality
muted colour palette
this suggests the genre is classical and the magazine is calmer and aimed for older adults
3. the text is mainly san serif
this connotes masculinity and boldness
the main cover line is 'Ed Sheeran'. it is red and in cursive, juxtaposing the other texts
the choice of font and colour of the cover line connotes flowing creativity and maturity.
4. the text is mainly sans serif
this connotes again, masculinity and harsh/hardness
the main cover line is 'DR. DRE'. it is bright red and broad sans serif which makes it eye-catching against the nearly fully monochromatic cover.
the choice of font and colour of the cover line connotes the bold genre of rap and aggression turned expression.
5. the main image is long shot
I don't know why it was used
informal register
the choice of informal register connotes closeness and honesty with the audience but also friendliness and welcoming.
6.the main image is mid shot-close up
this was used to show seriousness and equality between the background and the artist
I think some informal register is used but most is formal
that choice of register is familiar with the rap genre and again connotes friendliness and casualness
Analyse how media language is used differently in these two covers
The language used in the Mojo cover is more feminine, using the serif font more, this may be connoting the style and genre of the artist featured but also as the artist is a woman. in the Mojo cover, formal register is used to connote the serious tones in the featured artist's music and to pair with the expression she is holding. on the other hand, the Kerrang! cover uses the opposite. Informal register is used multiple times, this shows not only the friendliness and casual approach the magazine has but it matches the expression of one of the the artists in the main image. Sans serif is used, this connotes masculinity (again matching the artist) and is more bold to the eye.
Representation 08.03.21
LO: to explore the concept of representation in music magazines.
stereotypes for:
- teenagers- that they/we all love pop, bright, garish colours and 'gossip'. And also that we love the most famous, popular pop stars (Katy Perry, Taylor Swift)
- men- that they prefer masculine things (the colour blue) and like heavier music genres like rap and rock.
- American- that they all love trump, they have guns, they are all obese or eat a lot.
- Lesbians- they are either tom-boy or feminine (one in a relationship has to be masculine).
which of these images represent Miley Cyrus?
bottom right.
denotation
as the famous Catchphrase's Steven Mulhern says "say what you see".
you are describing literally the image given
connotation
relating it to something that it can link to or promote a feeling of something
e.g the colour red connotes romance or danger.
explaining the connotations
Ed Sheeran- the expression is calm and connotes gentleness and friendliness in his music and personality. His tattoos connote masculinity and individuality. His hair and clothes are plain and casual styled, this connotes normality and informality, making the audience/reader feel comforted and with a friend. The guitar connotes his relationship with music and how close he is with it.
Taylor Swift- Her expression and pose is happy and calm, this connotes peacefulness and invites the audience to buy the cd. her clothes and her are feminine and slightly formal, this connotes how she may feel portrayed, or how she feels she needs to act, polite and girly.
the setting is in a woods and connotes fantasy and adventure. The text is cursive and also feminine and connotes story telling and the genre she plays.
50 cent- expression and pose is strong and dominant this connotes strength and even possible anger that he may express in his songs. The setting is dark and gloomy this connotes the negative emotion felt. the outfit is masculine, bold and connotes uniqueness, like his tattoos.
On the cover, Dave Grohl is presented as harsh and bold and stern.
adjectives for the three other covers:
1. stern again, solo, angry
2. younger, aggressive, empowered
3. scared, scary, alone
Representation 10.03.21
LO: to analyse representations used in music magazines.
starter:
serif- classic, strong
sans serif- child-like, unique
analyse the representations of musicians in the cover from mojo magazine
How the producers have chosen to construct a reality that represents events, social groups and ideas:
MOJO wants to attract a target audience that shares their appreciation for famous musicians and idols of the people. A reality is created here as the target audience looks up to highly-favoured musicians, and Madonna is pictured looking down on her 'subjects' (respecting fans that MOJO caters for)
How & why stereotypes have been used:
the choice of a young, white female musician slightly deflects the stereotype of featuring males, of which both MOJO's readers and rock-lovers widely consist of. However there is still male prominence as 'Dylan' is also minorly featured on the cover, conforming to the white, young, male stereotype of rock musicians.
which groups have been under or misrepresented:
by only presenting white musicians, musicians of colour and different cultures, are underrepresented.
the messages and values conveyed and the issues addressed:
changing yourself and style 'from street punk to pop majesty'
changing yourself and style 'from street punk to pop majesty'
how the representations reflect their social or cultural contexts:
the representations reflect society as more cultural, musicians of colour are underrated.
The Mojo cover fits the stereotype of rock musicians- people to respect and people that have gone through change to lead them to where they are now. Language used like 'haunted' and 'from street punk to pop majesty' suggests the Musicians' journey to find their glory and the respect they deserve due to that.
the musicians (Madonna in particular) are presented in a way that shows they are worthy of praise and appreciation, reflecting music-lovers or 'Junkies' opinions and society's feelings towards their pop/rock music idols. The word 'Majesty' is used to create this, along with Madonna's close-up shot and expression of looking down towards her fans and 'followers', whom of which consist in Mojo's target audience (rock and music enthusiasts) Another example is the colour palette of monotonous greys, blacks and whites. These are classic, deep and bold which again connotes a deepness to the musician's change and music that demands respect. Furthermore, this colour palette also conforms to the typical genre convention of rock, strong and easily noticeable, but also representing the favoured era of the genre, with all the 'superior' musicians that again, we assume, deserve more praise.
The featuring of a white, female artist slightly subverts the general stereotype for rock musicians. This cover appreciates and represents a female point of view and style instead of the typical white, young male rock musician. This will attract more of a target audience as a female reader might feel more appreciated by mojo and their ethos, especially fans of the musician. However it does include a picture of 'Dylan', this does reflect the common stereotype, and presents the preferred artists of the target audience, who the majority of are men. Unfortunately, despite this cover featuring a woman, different cultures and musicians of colour are underrepresented in this cover, and coincidentally are also limited in the target audience; this underrepresentation may be due to this, as mojo may have only excluded minority groups as there aren't many from that culture included in their loyal readers/TA group.
DIRT 15.03.21
what I need to do:
Please try and add the cover image so, when you come back to this for revision, you know what you were talking about! DIRT: try to link your representation analysis to the target audience for Mojo or the genre conventions.
(I have added the edits in pink, and added the cover picture above this lesson, I just couldn't make it pink)
Magazine deconstruction 22.03.21
LO: to analyse media texts using key concepts and appropriate terminology.
colour palette- dark, black and white mainly with pop of red. This was used to make them seem serious and bolder, but also it is commonly used in the rock genre.
typography- block and hard, this connoted loudness and standing out, which is another typical genre convention.
shot-type- group, mid-long shot, they did this to capture the whole group together.
Deconstruction:
the facial expressions are serious and strong, connoting a masculinity and emotion in their work.
The band's clothing is dark and not too detailed however each member wears an individual style, this may connote that their fans see their music differently to as they present it, as there is meaning and moral in their music that they wish people would see.
The artists included are only featuring the male perspective, this may be because MOJO's target audience is majority consisting of males and this suits their preference, however it could also either link to the typical genre convention of rock musicians being of the male gender. or represent how little the female musicians are shown in the society when this was published.
Music magazines & audiences 24.03.21
LO: to identify and analyse a target audience using demographics & psychographics.
- the colour palette
- gender
- the musicians featured
- the language used
- age range
- race
- values/interests
- class
- income
- where they live
ABC1 social grades: more educated/skilled higher ranking jobs most likely to receive a higher salary/income , therefore, able to purchase more expensive product.
C2DE- less skilled, with non-professional jobs and a lower income.
Gender- female
age range- 30-50
sexual orientation- not relevant
race- white, mainly, not enough information to decide
geological location- UK
Marital status- married
class (social grade)- ABC1
education- educated/professional
job- non applicable
- predominantly male
- white
- rock lovers
- 30+ aged
- maybe rebels section
- job: not applicable
- married, possibly with children
- ABC1, possibly working-middle class
psychographics of the MOJO reader:
- they access music through spotify, youtube and amazon music, however vinyls and cds are still greatly valued, and live music is also enjoyed
- they like a range of music, with a preference of classic rock
- a possible innovator- searching for new things (seeks modern music)
- he was born in the 70s
- he has a daughter, a son and we assume married
- a professional occupation, with a high disposable income
- they like mojo because of their love to rock and free cd
Magazine ownership & regulation 29.03.21
LO: research ownership, regulation & institutions involved in music magazines.
Baur media (publisher of MOJO)
Tv choice
Take a break
Conde nast
Vogue
Glamour
immediate media
Radio times
Girl talk
hearst
Elle
Cosmopolitan
BBC
Top of the pops
BBC history
funding and profit
- sales (circulation)
- advertising
- sponsored content & product placement- promoting items/companies in return for money
- events
- subscription- cuts out the middle man and is easier way to create profit ad it can be sent straight to the reader
how much does a copy of MOJO cost now? : £5.95
subscription: 
what companies advertise in MOJO?
possibly companies like spotify premium, amazon music, speakers, headphones (like beats), new music (bands, tours)
What events has MOJO run? concerts, small artist concert
Why do you think most publishing companies are not huge conglomerates like Disney or Amazon?
Because the publishing industry is less used over the generations and less well known. And over the years, digital companies like Disney and Amazon have taken over and cross over into different industries, unlike publishing companies.
The magazine industry is globalised- what does this mean and how can we see this with MOJO?
This means that it is worldwide. And we can see this in MOJO because of the worldwide recognition. And that Bauer media is originally German and have travelled to here.
MOJO is a diversified brand- how have they done this?
By realising that print isn't enough to create profit, so MOJO diversified to digital subscriptions and a website (mojo4music.com)
MOJO is regulated by IPSO
Exam prep 19.04.21
LO: To explore the possible exam tasks for music magazines.
music section on exam:
Q1: identify - 1 mark
Q2: explain - 4 marks
Q3: analyse - 10 marks
Q4: analyse - 5 marks
Q5: analyse/evaluate - 15 marks (magazines)
stereotypes in the magazine
subverts the typical male main image
most of the musicians mentioned are male (like majority of the rock genre)
colour palette is cold and dark, slightly subverting genre stereotype
5 mark practice:
Analyse the use of stereotypes in the representations in Extract 1, the front cover of MOJO magazine.
In this MOJO magazine cover, the stereotype of majority-male rock musicians is used. We can identify this as despite Madonna's slightly feminine (makeup) appearance in the centre, the artists mentioned, surrounding her, are male, showing a female featured, is rare in the rock genre, and Madonna may have had to become more masculine (shirt and tie) to fit in with the predominantly male culture.
The colour palette used in the magazine ,conforms to the stereotypical bold and powerful colours that the rock genre holds, by creating a gothic look to represent Madonna using the dark, monotonous tones and shades to represent this. However the pop of colours are also used, relating to the catchy, memorable, pop music that Madonna performs/creates.
- The BBC Music magazine differs from the Madonna poster by showing Sarah as conservative, sophisticated and more feminine, a classic look for those of that classic genre.
- The colour palette is simple and again, feminine, using pinks ,reds and white.
- This differs from Madonna's bold and punk-like look.
- the font is serif and calm and unostentatious
I think that these differences are mostly linked to the types of genre, each musician performs, classic and pop (disguised as rock in this scenario). However this may also be affected by the typical genre and stereotypes, each publisher/producer prefers or aims to conform to.
LO: to choose case studies and research initial differences.
my chosen case study: 1
- Sk8er Boi by Avril Lavigne
- Teenage dirtbag by Wheatus
music video research:
Sk8er boi -Avril Lavigne
- genre: Pop-punk, Pop
- date song was released in UK: 14th of December 2002
- what is the song about: a girl and boy who broke up as the girl had too high expectations and didn't believe in his future, as he was different. later on he became a famous musician and she missed her chance with him and has a dull life herself.
- what happens in the video- a big group of people organise and arrive at a rebellious music concert in the middle of a road and party.
- who features in the video: Avril and her band
- how is the artist normally presented: rebellious, unique, punky
- how are they presented in the video: the same
- lyrics: https://genius.com/Avril-lavigne-sk8er-boi-lyrics
Teenage Dirtbag -Wheatus
- genre: rock-pop, alternative pop, indie
- date of song release in uk: 18th July 2000
- what the song is about: about how a girl could never love a boy like him and how she is missing out
- what happens in the video: a boy is bullied for being a loser and he likes a girl, but she likes the popular boy who bullies him. She realised how meant he popular kid is and ends up going to prom with the loser kid, he wakes up and it was all a dream,
- who features in the video: actors from American Pie, and the band
- normally the artist is presented as: unique, slightly nerdy
- how are they presented in the the video: the same
- lyrics: https://genius.com/Wheatus-teenage-dirtbag-lyrics
different types of music video:
performance- features musician performing to the camera, often of a real live concert with real fans
narrative- video designed to tell a story
concept- based on a single idea, may include unusual images to keep audience entertained.
Media language in music videos 05.04.21
LO: to explore & analyse the use of media language chosen in case studies.
what types of music videos are my case study videos:
sk8er boi- performance and slight narrative
teenage dirtbag- performance and narrative
narrative music video types:
illustration- when the video closely matches the lyrics of the song and the story the song tells.
amplification- imagery has a similar meaning to the lyrics, but may only relate slightly
disjuncture- ignores the song entirely. so the video tells a separate story from the song
what types of narrative music videos are my case study videos:
sk8er boi- disjuncture
teenage dirtbag- illustration
Media language in Music videos 09.06.21
LO: to explore and analyse the sue of Media language in chosen case studies.
evidence:
camerawork: SB- 1.28- 1.32
TD: 00.10- 00.20
mise-en-scene: SB- 1.48 & 2.00
TD- 00.08 & 2.30
editing: SB- 0.29- 0.37
TD- 1.47- 2.00
style and colour: SB- 0.46 & (00.53-1.04)
TD- 2.01 & 2.28
narrative: SB- 1.39 & (1.57-1.58) & 2.38
TD- 00.28- 0.32
Representation 23.06.21
LO: to analyse representation in music videos.
heterosexual
TD: head over heels, unlikely, cliche
SB: regretful, easily replaced
how are teenagers represented?
Judged if different than the 'normal', but will eventually succeed.
how are women represented?
TD: all skinny, white, blonde and popular
SB: if higher class, then arrogant and pretentious.
how is ethnicity in the US represented?
mainly white
How are artists represented?
SB: under appreciated, rebellious, by wearing unique and punk clothing.
TD: made to look like like teenagers so presented as fun, young and exciting. this is by the clothes they have worn.
What teenage values are celebrated?
TD: being sporty, popular, skinny and stereotypically 'pretty'. this is shown in the main character's love interest
SB: being rebellious and unique. This is shown in the concert and 'breaking the rules' e.g jumping on cars.
what stereotypes (people, places, events) are used or subverted?
TD: used stereotypes: that the unusual, or 'not-normal' teenagers will be bullied. That popular people would only date other popular people. an American school is caucasian and perfect.
SB: subverts: that all teenagers need to behave properly and need to look alike.
DIRT 07.07.21
LO: to review and reflect on the assessment and set personal targets.
Q1. 1/1
Q2. 3/4 *this differs from teenage dirtbag's music video, where a high-production value, cinematic style is used to create a story-like quality and the feeling of being in a film with the same plot.
Q3. 5/5
Q4. 13/15 *in conclusion, i believe that despite some similarities, extracts 1 & 2 are overall very contrasting, due to genre conventions. We love pop, is a bright, colourful, child-aimed music magazine, reflecting the pop genre it presents, however MOJO is a mature, deep, often dark music magazine, reflecting the rock genre MOJO presents.
Total: 22/25
for the music industry unit:
I need to remember to conclude my answer
I need to revise what effect music video filming techniques have.
BBC Radio 1 live lounge
13.09.21
LO: to explore the industry and audience behind the live lounge.
Public service broadcasting
- no adverts, so get money from elsewhere
- have certain specifications to meet
how many national radio stations do the BBC operate? 10
what are they and how are they different in terms of content and audience?
- radio 1 relax
- BBC radio 1 xtra
- BBC radio 2
- BBC Radio 3
- BBC radio 4
- BBC Radio 4 extra
- BBC Radio 5 live
- BBC radio 5 live sports extra
- BBC radio 6 music
- BBC asian network
- BBC World service
different genres, some with music, some with news, and audience (ages mainly).
how many regional radio stations do they operate?
39
how are they funded?
TV licence
who is the direct competition of PSB radio?
commercial radio
name 5 different commercial radio stations and their target audiences
- capital FM - 15-34 age group
- heart - 25-44 age group
- Kiss - 15-34 age group
- magic -25-54 age group
- virgin radio- 25-54 year olds
what different ways can people listen to BBC Radio 1?
iplayer radio app, online, livestream, youtube, radio
notes
- presenters match the age target audience has.
- younger target audience (like radio 1) has pop culture references and slang, popular with that of the age range.
Radio 1 Remit
- the remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
- it should offer a range of new music, support emerging artists- especially those form the UK- and provide a platform for live music. news documentaries and advice campaigns should cover areas of relevance for young adults.
evidence of Remit on website
- music from famous, favoured artists of that age range, and loved by that age range (Billie Eilish)
- supporting up and coming artists (Dermot kennedy)
- the faces of the playlists and options are of people in the age range
- the logo is modern and creative
- uses slang used by age group ("kills" "hottest")
- simple and sleek, a darker theme is preferred amongst the age range
- recommendations for sounds the audience might also enjoy (catering for the audiences)
- offers a wide, easily accessible range of music that young adults would enjoy
- playlists specifically including new artists and UK artists' music
convergence
media convergence means the merging of previously separate media companies by digitalisation and computer networking.
BBC Radio 1: The Live Lounge can be accessed via the commercial platform of Vevo.
what advantage is there for the BBC, Vevo, or the audience?
the advantage for vevo is that the large audience from Radio 1 live lounge will view the videos, creating a larger profit.
the advantage for the BBC us that it will widen the live lounge's popularity as it is reaching a new platform, therefore reaching a whole new level of attention/audiences.
the advantage for the audience is that they can access live lounge from even more platforms, making it easier to watch and it is also free, so they can enjoy the videos without a TV license needed.
20.09.21
LO: to explore the format of the show and its appeals.
plurality
ensuring there is a diversity of viewpoints available and consumed across and within media enterprises. or preventing any one media owner or voice having too much influence over public opinion and the political agenda.
- hosted on radio 1 and 1xtra
- presented by Clara Amfo and DJ Ace
Clara Amfo
- She was the host of the iconic BBC Radio 1 Chart Show – the second woman to do so since the show first started in 1967.
- She’s hosted the ITV2 coverage of The BRIT Awards for the past 4 years
- won Glamour Award for Radio Personality
- Her father emigrated from Ghana in the 1970s.
- studied media arts with professional and creative writing at St Mary's University College
- In 2012 she was nominated for a Sony Radio Award in the Rising Star category
- started as an intern for KissFM
DJ Ace
- DJ ACE is a (2) time winner of the Just-O Mixtape Awards "Club DJ Of The Year"
- part of a double act "ace and vis" AKA "the troublemakers of radio"
- co-presented a show on the UK music channel, Channel U
- alumni from the world-renowned Brit Performing Arts School
- hosted the UK’s premiere black music award show The MOBO’s
- In January 2017, Ace was awarded his own daytime show on BBC Radio 1Xtra
- he also brings the latest movie release news in ‘Film Fridays’ and it’s spin off podcast, 'Screen Time.'
- Ace curates The 1xtra RnB show, each and every Sunday night from 10pm. The 3-hour show consists of interviews with RnB legends as well as live #RnB1Take's from up and coming artists, before treating listeners to an hour of interrupted old school jams.
- Ace also has extended his talent to the acting world with a small role in popular British drama EastEnders
- His creative streak expanded as he ventured into the world of stand up for charity
what are the audience appeals of the live lounge? why is it different to other radio shows ?
personal identity
the artist tends to cover songs that are not their own, so the audience has a greater access to their favourite musicians compared to other radio shows and can hear a various range of genres.
information
fans can find out more about their favourite artists, or even new artists, through the interview.
entertainment
it's available on various platforms, giving more access to the music then other stations. these include Vevo, BBC sounds app and online. free entertainment.
social interactions
it allows the audience to be able to share the live lounge and their opinion on it on social media platforms, and talk about it with their friends/whoever.
pies
27.09.21
LO: to research the case study and artists involved.
case study: Rag'N'Bone Man
- name: Rory Charles Graham, better known as Rag'n'Bone Man
- career: English singer and songwriter. Over the next few years, they supported hip hop artists Pharoahe Monch and KRS-One at Brighton's Concorde 2, and released their own album titled Boozetown (2012) through Bandcamp and other digital stores.
- He is known for his deep baritone voice.
- born: 29 January 1985
- from: born in Uckfield, Essex, but is now based in Brighton
- background: a love of music was instilled in him from a young age, as his parents were big fans of grassroots records and his dad played guitar
- genre: alternative/indie.his friend Gi3mo formed the rap group Rum Committee and invited him to join them. He started performing at Slip-jam B, where he met people who helped him start his career.
- current songs/albums: most recent album is life by Misadventure, most famous song is "human"
- awards: 3 brits, 2 echo awards, NRJ music breakthrough and BBC Album of the year
- critical reception: 50/50 many bad comments, but good comments too. however he was awarded Critic's choice award.
BBC Radio 1 Live lounge - 16/09/21
guest name & info
Rag'N'Bone man
examples of the show being challenging, original, innovative and nurturing uk talent?
covers Griff (up in coming UK artist)
cover song info
one foot infront of the other- Griff
original song details
alone (2021)
key ways the show targets its audience
'mate' 'yo' 'oh my gosh' 'rah' (informal language)
mentions BTS
examples how the show: 'informs, educates & entertains"
rag'n'bone man's opinions on music, tv shows and funny stories.
quotes from the show to remember
how does the live lounge appeal to the target audience and meet the BBC remit?
The Live Lounge appeals to the target audience and meets the BBC remit by using things that fit both of those criteria. for an example, informal language is used by the presenters as that is what is typically more relating to the target audience's age range. On Rag'n'Bone man's live lounge episode, words like 'rah' and 'mate' were used frequently. This meets the BBC remit as it is providing programming for the younger audience.
Furthermore, Rag'N'Bone man covered the song "One foot in front of the other" by Griff, a British up-and-coming artist. This meets both criteria as it appeals to the target audience, as she is of the pop culture genre and meets the BBC remit. By Rag'n'Bone man covering one of Griff's songs, it is supporting an emerging artist and offering a range of new music. This is further established with the song played in between the interview "How can I make it OK" By Wolf Alice, which is another British artist. This applies the Remit's point to provide a 'distinctive mix of contemporary music' .
During the episode, Rag'n'Bone man mentioned his personal opinions on TV shows, music and even shared some comical personal experiences in the interview. This creates an example of how the Live Lounge informs/entertains the audience. In addition the presenter provokes a conversation about the popular K-POP band BTS. This band has reached fame unbeknownst to Rag-N-Bone man, and perhaps unbeknownst to some of the audience, so this gives a new artist for some viewers, providing entertainment, educating for the audience and again, offering a range of new music, appealing the BBC remit.
04.10.21
LO: to understand exam style questions and practice exam technique.
the exam
- the music section of papaer two ahs 5 questions
- Q1, 2 &3 could be on radio
- Q1: one mark, about knowledge (terminology/industry)
- Q2: four marks, on knowledge and understanding (back up answers with evidence form case study)
- Q3: 10 marks, evidence from case study(knowledge & understanding)
Explain how and why producers of radio programmes target different audiences, Refer to radio 1 Live Lounge to support your answers.
producers of radio programmes target different audiences to make sure every single member of the audience is catered for in some way. this is more important to PSB stations, like the BBC as it must apply the BBC Remit because it relies on the TV license fee and not on sponsors/advertisers like commercial radio relies on. So PSB and commercial radio stations would have different requirements to target audiences as PSB (specifically the BBC) present with the public audience in mind, and commercial present with advertising opportunities in mind.
BBC Radio 1 live lounge's target audience is aimed at 15-29 year olds. This is one of the reasons producers of radio programmes target different audiences. How they support this varies. For an example, Live Lounge introduces emerging artists/new music. In RAg'N'Bone man's live lounge episode, he covered the song one foot in front of the other by Griff. this not only applies the BBC Remit but also targets the audience in that age range as Griff is a pop culture artist, familiar and favoured by 15-29 year olds.
Music Videos 16.03.22
LO: to explore this section of the unit and research chosen case studies.
my chosen case study: 1
- Sk8er Boi by Avril Lavigne
- Teenage dirtbag by Wheatus
music video research:
Sk8er boi -Avril Lavigne
- genre: Pop-punk, Pop
- date song was released in UK: 14th of December 2002
- what is the song about: a girl and boy who broke up as the girl had too high expectations and didn't believe in his future, as he was different. later on he became a famous musician and she missed her chance with him and has a dull life herself.
- what happens in the video- a big group of people organise and arrive at a rebellious music concert in the middle of a road and party.
- who features in the video: Avril and her band
- how is the artist normally presented: rebellious, unique, punky
- how are they presented in the video: the same
- lyrics: https://genius.com/Avril-lavigne-sk8er-boi-lyrics
Teenage Dirtbag -Wheatus
- genre: rock-pop, alternative pop, indie
- date of song release in uk: 18th July 2000
- what the song is about: about how a girl could never love a boy like him and how she is missing out
- what happens in the video: a boy is bullied for being a loser and he likes a girl, but she likes the popular boy who bullies him. She realised how meant he popular kid is and ends up going to prom with the loser kid, he wakes up and it was all a dream,
- who features in the video: actors from American Pie, and the band
- normally the artist is presented as: unique, slightly nerdy
- how are they presented in the the video: the same
- lyrics: https://genius.com/Wheatus-teenage-dirtbag-lyrics
purpose:
the purpose of Sk8er boi is to show a difference to regular pop culture, standing out, even rebelling against society, the government and music's standards. This is shown in the whole music video, from the outfits, to the big illegal concert at the end.
The purpose of teenage dirtbag is to represent the classic interpretation of school life, with the separate groups and personalities of different people (like the bullies, beating up the main character and the portrayed friendless , bullied "nerd")
what types of music videos are my case study videos:
sk8er boi- performance and slight narrative
teenage dirtbag- performance and narrative
conventions of music video types in the videos:
Sk8er Boi- lip-syncing, live performance, main focus on artist and performing to the cameras
Teenage Dirtbag- lip syncing, live performance, doesn't always feature the artist, video tells a story, some of the lyrics aitch the video
This costume used camouflage which connotes war and battle that she is experiencing in her breakup. The cut of the costume is feminine which juxtaposes the often male dominance in military positions, this shows that Beyonce is regaining power in her relationship break up and has the power to fight.
The MES suggests that the artists are rich and successful, much like others in the pop/post-disco genres. the extravagant, designer outfits of the band suggests a high-quality in their lifestyle and work that comes from their genre. the MES also suggests the video is a performance video because of the artists's position towards the camera and the live performance lip-syncing.
- the schoolgirl outfits connote them being innocent and youthful
- the setting is obviously a school hall which again suggests the innocence and teenage spirit of the characters
- the outfits also connote being only recognised by their bodies, making them seem only portrayed by looks
- this creates an idea that the music genre is pop because of the youthful, informality in their clothes and the setting
- the target audience is presumably teen girls from the all female cast in the photo and the feminine outfits
costume hair and makeup- SB: dark and punk, relating to the genre and message of the video
TD: casual, bullies wearing 'jock' clothing, the 'nerd' wearing uncommon attire to show stark differences
props- SB: a lot are used like the cars the band performs on, shows rebellion against laws
TD: the tickets to iron maiden match the lyrics
setting- SB: dark and grunge, 2000s punk movement, the city surroundings juxtaposing it
TD: classic American highschool, connoting the storyline
lighting and colour- SB: dark, low-key lighting shows grunge genre, the pop of colour in the outfits shows the standing out storyline
TD: bright and normal, hazy near the end when he realises its a dream
performance- SB: the storyline evolves around the concert performance, reinforces the idea of the illegal but rebellious concert
TD: not really relevant, shown throughout the storyline
Mise-en-scene 27.04.22
Avril Lavigne- Sk8er boi
- performance style music video
- narrative elements throughout
- rebellious, unpopular young people represented
- outfits are punk, alternative, unlike other sexualised female singers
- narrative is a typical heteronormative narrative stereotype at that time
spray paints connote anti-establishment, rebellious graffiti/beliefs. The punk urban, low key lighting shows hand video qualities (making us feel like we're with them) and very 2000s alt.
shows young persons bedroom, which is messy and dark so it looks as if its anti-establishment and imperfect. The use of technology can be related to by the target audience as it was used regularly at the time.
subverts the common representation of being a submissive, feminine, sexualised woman. The tie can connote masculinity and rejecting society's gender structures however it could be to imitate a schoolchild, being wild and rebellious because its not worn with a uniform. the tie also relates to the target audience.
worms eye view camera angle makes it seem informal and she is placed at the front of her group showing she is in control and makes her own decisions, a factor that part of the audience may wish to have, giving it escapism.
vandalism and 'anti-social behaviour' shows that she is a rule-breaker and a leader, conforming to the typical teenager stereotype in media of being against constraints, wild and disturbing peace. The people below her connote society is below her and everyone supports and is jealous of her success.
opposes all signs and regulations from rule-makers and officials, showing that she does what she wants and doesn't care. Again, rebellious.
extreme close-ups present a closeness the artist feels towards her fans and the audience. Makes her seem like having all the attention and power. Makes her seem aggressive and emotional again a common representation of teenagers. she is passionate and dominant.
speaking to the camera shows control and dominance. The hand gesture plays to the rock stereotype and the power and rebellion.
aggressive and a popular action within the rock genre performances. popular loved bands destroy stages and smash their guitars so this shares its essence.
helicopter shows the craziness of her actions and how she is getting attention. the light surrounding her makes her seem like an angel or a god of sorts which shows her ego and rebellion towards the establishment.
Wheatus- Teenage dirtbag
- performance and narrative style music video
- setting is classic movie American high school, plays to narrative
- high school stereotypes like jock and popular girl
- outfits clarify the stereotypes (letterman jacket 'nerdy clothing')
- narrative occurs first
- performance still in a school setting so the performance is a part of the narrative
- like Sk8er boi, typical boy meets girl scenario
- steady camera work makes it seem like a film we aren't a part of
romanticises her with a hair flip, an obvious love interest towards 'the nerd' as he looks at her as she walks past, in a POV shot.
shows the music is an anthem for the audience, like sk8er boi, almost celebrating the individuality.
Continuing Music videos 11.05.22
LO: to explore the use of media language to create meaning in music videos.
- both artists perform. Wheatus performs to 'the school' and at the prom, Avril Lavigne performs throughout the entire music video, publicly performing to large mass audience at the end
- there is a sense of naturalism through MES, through the outfits which are typical at that time and are casual
- Sk8er boi follows genre conventions of punk/pop with the camerawork and outfits and makeup
- Teenage Dirtbag slightly subverts the genre conventions of indie/alternative, as the camerawork is steady and typical like a movie, representing the 'American dream'
- diegetic sound is used in both. SB: paint can dropping, the motion of skateboarders and sirens. TD: the bike hitting the car; there is less because its more narrative.
- editing matches the pace in SB as it is very fast and non-stop, further explained by the fast montages of street signs.
- the editing is not as matching to the pace at the chorus as the chorus of the song is sudden and with a indie beat, however it does match in the verses as it is slower so much more like telling a story.
- the transitions in SB: are fast-paced, non-linear montages and very much mimicking a hand-held camera which is to oblige to the rebellion/anarchism messages in the song.
- the transitions in TD: linear and developed to connote the storyline and 'formal' camerawork of a film, replicating the 'American Pie' film it is based upon.
- the colour in SB is desaturated and low-key, especially in scenes such as them walking through and preparing for the performance.
- colour in TD: saturated and high-key, again presents movie qualities
Explain one way in which music videos use media language to differ from each other [4]
one way in which music videos use media language to differ from each other is by the editing. As an example, in Sk8er Boi, non-linear montages are used (like the road signs) to make it seem handmade, producing a quality of anarchism and rebellion that is presented in the song and music video. whereas, in Teenage Dirtbag, they use linear, developed editing which makes it seem story-like and that of a film, 'American Pie' which they base the music video on.
representation
- in TD: love is represented as being in a heterosexual relationship. in SB: love is represented as being in a heterosexual relationship, but moreso how you don't realise what love you have until it is someone else's.
- women are presented in SB as being in control, dominating and rebellious against everyone. She is not being openly objectified like in TD, where the girl is seen as a prize under male gaze.
- Ethnicity in the US is represented as consisting mainly of white people in TD as all the main, 'important' characters are white. In SB: it represents white people mainly, but there is still some diversity in the city's crowds.
- artists are represented as rebels and anarchists in SB; breaking laws and not caring about anyone or anything. in TD: artists are presented as being in the the background to life's occasions (prom) and the anthem to people's misfortune and differences.
- in SB: teenage values like individuality, rebelling authority and unique style are celebrated. in TD: being different is seen as unfortunate and being popular is celebrated.
- common punk/pop stereotypes are used in SB (outfits, makeup, camerawork), stereotypes of angsty teenagers and city life. stereotypes of an American dream/movie are used, but not the stereotypes of alternate music.
Compare how gender representations are constructed in music videos [4]
gender representations are constructed in music videos such as Sk8er boi, where females are shown as being equal to men. This is done by the outfit Avril Lavigne wears, which could be seen as masculine, especially with the tie. This shows gender representations as females being independent and rebellious because she leads an anarchist band/revolution. In Teenage dirtbag, gender representations are shown as the female being a craved prize under male gaze. This is further shown by her boyfriend's letterman jacket, a typical jock outfit that connotes his superiority to females and therefore, his girlfriend.
MAG INDUSTRY:
ReplyDeleteWell done - great research.
Check the newspaper regulators. IPSO is correct.
GENRES:
Great notes - well done.
TERMINOLOGY:
ReplyDeleteExcellent notes.
Check you understand the difference between a pull quote and a cover line. On your Q magazine cover, the pull quote is the quote under Macca Speaks; the cover lines are the rest of the text except for Beatles.
AUDIENCE:
Excellent analysis linking the construction to the audience appeal. Well done.
MOJO AUDIENCE:
ReplyDeleteExcellent research and description of Mojo audience U&G - we will go through this next lesson. Well done Jemma!
MOJO U&G:
ReplyDeleteExcellent analysis of the covers/contents and their appeal.
COVER ANALYSIS 1:
A great first attempt!
WWW: clear identification of elements
EBI: Link elements to genre or conventions
COVER ANALYSIS 1 DIRT:
ReplyDeleteExcellent - well done!
COVER ANALYSIS 2:
Your small task answers are ok (although very brief in places) however, the comparison is MUCH better! Well done.
REPRESENTATION 1:
ReplyDeleteExcellent breakdown of the individual elements and your overall analysis of your chosen cover is fantastic - well done!
REP 2:
Again, a strong analysis showing attention to detail. Please try and add the cover image so, when you come back to this for revision, you know what you were talking about!
DIRT: try to link your representation analysis to the target audience for Mojo or the genre conventions. Also - if you 'go against' stereotypes, you SUBVERT them - though this might help.
MAG DECONSTRUCTION, AUDIENCES & OWNERSHIP:
ReplyDeleteExcellent notes
MAG EXAM PREP:
Great analysis and explanation of the differences, but you need to link specific differences to audience & genre
MUSIC VIDEO RESEARCH:
Good notes
MV MEDIA LANG:
ReplyDeleteExcellent notes and evidence
MV REP:
Great analysis of differences
DIRT:
Great stuff.
LIVE LOUNGE
ReplyDeleteRESEARCH
Excellent notes
U&G:
Good
CASE STUDY NOTES:
Good
EXAM PRACTICE:
This is pretty much a perfect answer! You have explained each part of the remit and appeals, said how the LL meets them and given specific examples from the case study! Well done!!
MUSIC VIDEO:
ReplyDeleteGood to see you are able to identify elements of the Mise en scene, aim to use specific subject terminology such as: Narrative, Performance, Media Stereotypes. Give specific examples of this when answering exam style questions.