HOMEWORK

                                                                                                                                           19.01.22

1. List 3 ways a Radio station might offer uses and gratifications
2. State two generic conventions of music videos
3. State two forms a music video might take
4. Explain how Bauer Media is diversified
5. Explain the MOJO target audience in as much detail as possible.

1.  P- can listen to their favourite artists

     I- can find out information on their favourite songs or artists, or even current fairs

     E- again, listening to songs they enjoy, on some radio stations entertainment can include interviews with musicians or games/interactive games.

    S- can share the music or radio station on social media or can talk about the entertainment or new music with friends

2.  non-diegetic sound

     narrative style 

3. narrative

    performance

4. by realising print may not bring enough income so creating a website and offering online subscriptions to their magazines (MOJO..) 

    

5. MOJO's target audience is that of majority male  30-45 year olds (however many viewers range between 15-35) with a love for music. They are of a class (equal share of middle class and working class) with enough disposable income to explore their interests in music, through MOJO magazine, or MOJO magazine subscriptions. They like listening to music via vinyl, ipod, radio etc and have a diverse taste in music. 

                                                                                                                     24.01.22

1. Explain four typical conventions of music magazine covers.
2. Explain three ways MOJO magazine uses media language to appeal to its target audience.
3. Define the following elements of a magazine cover:

• Masthead
• Cover lines
• Colour pallete
• Layout
• Puff
• Mise-en-scene
• Typography
• Lexis

     

1. colour scheme/layout in relation to genre of music. Main artist is featured bigger on the cover. font often connotes the style of the magazine. masthead is the largest text on a cover.

2. Often uses bold, capital, Sans Serif font typography, which is typically more masculine, which relates to target audience being predominantly male. Male cover artists, again, masculinity. Uses a catchy, informal lexis, which appeals to the target audience as they are of a middle class and MOJO is a rock magazine.

3. 

• masthead- logo of the magazine/brand like MOJO
• cover lines- subtitles that explain the contents of the magazine in which stories/information they cover
• colour palette- which colours are used together
• layout- how the magazine is arranged 
• puff- how a magazine attracts the customer to buy the magazine, often a free gift like a CD
• typography- style and look of the words used (font, italics etc)
• lexis- choice of words used  

   

                                                                                                                                       31.01.22

Choose any MOJO cover and answer the following questions:

• What typography has been used & why?
• What Lexis has been used & why?
• What colour palette has been used & why?
• What does the layout look like & why?
• What shot/camera angle has been used & why?
• Who is the star vehicle (age, gender, genre & band)?
• How is the star vehicle represented & why?
• Are there any other persuasive features that help sell the magazine to the target audience?
• How will it appeal to the target audience?

• For the main title, a serif, cursive font has been used because it is very much representative of Queen's aesthetic of royalty and of Queen's album design (even like the cd used as a puff, created by MOJO)
• The lexis has a semantic field of superiority, purity and beauty: "precious" "epic saga" "healing" This presents Queen as godly and ought to be loved by all. another choice of words were those of space/astronomical diction: "orbital" "Saturn" "sun" which shows Queen's music as out of this world. Fun fact: Brian May (guitarist of Queen) was an astrophysicist, which could link to the lexis, however its probably not :). 
• The colour palette consists of black, white, and gold with some blue. Black and white are classic, respectable colours, representing the classic rock genre Queen performs. Gold, again shows royalty and superiority. Gold also connotes an expensive quality, provoking an idea that Queen's music has such quality to be a connotation of gold. The colour blue can be related to God (often because of blue skies) so with the rest of the palette evokes the sense of a God complex in Queen's persona/music.
• The layout is mainly of the main image of the band, with the coverlines smaller than the main image. This shows the importance of the Band as other artists are smaller, connoting inferiority to Queen.
• The camera angle is almost from worm's eye view with the band members gazing down at the camera (the readers). This makes Queen seem like superior figures with complete omniscience.
• The star vehicle is Queen. They are a male band of the classic rock genre and were most famous in the 70s, however are still very popular today, with the film Bohemian Rhapsody bringing them much more attention.  
• Covered above. The main presentation in this MOJO cover is that Queen's music is generally better than others (I may be biased but it is shown in the magazine too).This done as MOJO's audience mostly prefers rock.
• A free, exclusive cd is offered on this magazine (puff), which persuades readers to purchase this issue. The cover also mentions "John Lennon Unseen" which establishes this is limited edition and information about this artist is only seen here, making this issue easily wanted because it is unique as it shares information unavailable to others.
• This is suited for the target audience as MOJO readers are predominantly male and at an age to remember and reminisce Queen. As Queen is in the classic rock genre, this is also preferred by the target audience.                                                                                                                                                                 

                                                                                                                   07.02.22

Choose any MUSIC MAGAZINE cover  (NOT MOJO) and answer the following questions:

• What typography has been used & what does it suggest?
• What Lexis has been used & what does it suggest?
• What colour palette has been used & what does it suggest?
• What does the layout look like & what does it suggest?
• What shot/camera angle has been used & why?
• Who is the star vehicle (age, gender, genre & band)?
• How is the star vehicle represented?
• Are there any other persuasive features that help sell the magazine to the target audience?
• How will it appeal to the target audience?

•  Sans serif, connoting masculinity, classic and reliability in Bowie's music. The italic in some words may mean subverting of male stereotypes like Bowie wearing makeup.
• mixture of formal and informal. Words all relating to victory and fantasy: "Lives!" "celebration" "alien resurrection". These make Bowie seem like someone to be praised and in awe of. 
• the colour palette consists of red, white and black. This combination often resembles classic but red can also connotes danger or love which can show the emotion in Bowie's music.
• The layout is made up of large black text and all the text surrounding Bowie, only the title overlapping the main image. This may link to the magazine's idea that "we all live in David's world" and all attention is centred around him. 
• the shot/camera angle is a mid-close up shot, only focussing on David's stunned impression which again, centres all attention to his face and his expression as the mid-shot means he is the middle of the cover. This is to establish his importance on his 'subjects' and the importance his music has in society. 
• the star vehicle is David Bowie, who would have been 66 years old at the time of this magazine's publishing (2013). He was a male 'glam/glitter rock' singer that openly experimented with gender roles, personas and sexualities.
• Bowie is presented in this cover as the deserving most important star of today (well of 2013) and his classic, most popular persona, Ziggy Stardust, presents his popularity and how our lives have changed for the better with his work.
• There is no obvious puff features in this magazine, however it does offer "rare" and  "exclusive" interviews and information on Bowie, which offers something you could not find anywhere else, making people more likely to buy the magazine and read it.
• This appeals to the target audience as Bowie's most famous, most admired persona is displayed, making the magazine more recognisable, therefore more favourited. 

                                                                                     

      

                                                                                                               21.03.22

• Explain what the 5 parts of the BBC Radio 1 remit are.
• Explain how Radio 1’s Live Lounge fits the PSB requirements.
• Describe a typical Radio 1 listener and the appeals of the Live Lounge

• entertain and engage a wide range of young listeners
• support emerging artists (especially UK artists)
• offer a range of new music
• provide a platform for live music 
• cover areas of relevance for teenagers 

• by using slang/colloquialisms that a younger audience would understand and use ENGAGE
• Live lounge is live music, often of emerging artists or popular artists LIVE/SUPPORT ARTISTS
• Talking with artists about past/their life ENTERTAIN/INFORM/SOME AREA OF RELEVANCE

• 15-29 years old, teenager, though provides programming for a younger audience  
• live lounge would be appealing as the artists provided are favoured by the age range. 
• presenters are younger as well, so audience can feel understood more

                                                                                                                                28.03.22

Put a T (true) or F (false) against each statement. Correct the false statements or add to the statement so that it makes sense.

corrections are in purple

1. The BBC is not a private organisation funded by advertising. F

2. PSB stands for Public Service Broadcasting. F

3. The BBC is a PSB. T

4. The first head of the BBC was Lord Reith. F

5. The main mission of the BBC is (3 words): inform, entertain, educate

6. Another word for mission is: remit / revamp / refit

7. The licence fee is paid by the TV Industry / government/ adults over 18 who want to watch live TV.

8. The wider aim of the BBC is to reflect the ....diversity.... of the UK.

9. OFCOM is the UK's broadcast regulator. T

10. The BBC has to deliver content that is [partial/ impartial]

11. Radio 1's target audience is 15-29 year olds. T

12. The trend for older audiences is to move from R1 to  R2....

13. There are BBC local radio stations. F

         

                                                                                                                                                                                                                                                                        04.04.22

Listen to any Live Lounge episode on the Sounds App/iPlayer (approx. 15mins) and answer the following:

• How does the episode reflect the Radio 1 remit?
• How does the episode reflect the target audience?

Live lounge episode: Harry Styles 

reflects the radio 1 remit by:

• supporting a favoured, UK artist 
• interviewing an artist that is loved by a broad range of the target audience
• entertaining as fans can find out more about him e.g 'styles family favourite'
• contemporary as the artist covers other songs
• provides a platform for live music and new music 
• provides a range of music (older Paul McCartney song and newer Lizzo song)

reflects the target audience 

• by the informality of the tone they speak in 
• the age of the artist because they are in the target audiences age range 
• 'bops' 'you better' and the censoring of swear words 
• again, the artist is really popular with the target audience