conventions of horror posters
colour pallet what each colour connotes: black= death, evil, fear red= blood, evil, fire, hell white= ghost, hallucinations green= zombies, mould,decay brown= old, decay blue= cold,supernatural methods used: typography style that fits in with the film, blood, bone,eyes. main image:low angle shots,close ups of the antagonist (mode of address, also).posed so not all the face is visible, this can create suspense.Lexis. this poster isn't very successful, it isn't using any of the colour palettes but black, and because its animated by the looks of it, it wont have the same connotes black would usually have in a horror film, like instead of having the regular connotations of death it just has....fur. it also shows the antagonist fully, which is against the regular horror poster labels a horror poster would have , so it doesn't make us feel vulnerable and the character is loom