conventions of horror posters

colour pallet what each colour connotes:

black= death, evil, fear

red= blood, evil, fire, hell

white= ghost, hallucinations

green= zombies, mould,decay

brown= old, decay

blue= cold,supernatural

methods used: typography style that fits in with the film, blood, bone,eyes. main image:low angle shots,close ups of the antagonist (mode of address, also).posed so not all the face is visible, this can create suspense.Lexis. 

                                                 

                      this poster isn't very successful, it isn't using any of the colour palettes but black, and because its animated by the looks of it, it wont have the same connotes black would usually have in a horror film, like instead of having the regular connotations of death it just has....fur. it also shows the antagonist fully, which is against the regular horror poster labels a horror poster would have , so it doesn't make us feel vulnerable and the character is looming over us, it isn't low shot,   however, if they just used the non-animated one (pictured below) it is much more scarier, it isn't showing the whole 'critters' and they use more from the colour palettes, to their advantage, they do close ups of the face and eventhough it is a little bit basic, it is much better than the first one, that looked like aardman had created a mashup of shaun the sheep and a werewolf.