effective marketing 16.06.20 LO: to develop an effective marketing strategy for a film. UK film distributors alone spend roughly £300 million a year, bringing new releases to the market, and raising awareness of that film. posters: bold unique intriguing catches the eye when it is released where you can watch it the general essence of the film actors title directors where the posters usually are seen cinema, on buses, billboards, tv ads what the distributor is trying to achieve by putting the posters in these places? a potential audience, raise awareness of the film's release. colour palette: browns, reds font: capitals, showing danger ...
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