environmental advertising
they use characters that are well-known/loved
they relate it to other serious problems (guns)
shows distressing images
they use similar colour palettes
very visable pictures
film unit 23.06.20
film marketing 23.06.20 LO: to develop an effective marketing strategy for a film. when i would release: when there aren't many movies coming out, like no Disney movies or new marvel films because everyone will go to see them. you would want to release it when people want new films to watch. main target audience: teens- adult. tenet: genre: thriller/disaster/action distributors, have to choose the place and timing for distribution and advertisement carefully. they have to analyse, what would give the film more exposure, therefore, more of a potential audience. release date was the 17th of July, but due to the pandemic, it was rescheduled for the 31st of July. what films did they choose to advertise alongside? they played it b...
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